Instagram stories posted by brands and businesses get more views than stories uploaded by regular profiles.
The increasing popularity of Instagram stories has made them an essential part of a business’ social media strategy. With this feature, brands can easily promote products, tools, or any messages they might want to share with their audience while keeping Instagram engagement high. With stories, a business can share as much as it wants throughout the day and get as creative as possible. It can prove to be an exciting way for brands to increase their Instagram engagement.
Below are a few reasons why brands should incorporate stories as a part of their primary social media strategy.
Followers are notified whenever a brand publishes a new story as they appear at the top of the feed with a colorful ring around it, making them easiest to access. Moreover, there are no limits to the number of stories one can post in a day. A study reveals that posting up to 5 stories per day keeps retention rates at over 70%.
Instagram stories have certain features that make them extremely interactive and enable brands to get to know the needs of their audience better.
Brands can ask their followers questions and conduct polls to get their audience directly involved in their stories and learn more about their interests at the same time. A study showed that one-third of the most-viewed stories come from businesses, and one in five stories gets a direct message from its viewers.
One of the advantages of Instagram stories is that they can appear even to people who do not follow the particular profile. In other words, Instagram stories are discoverable, enabling people who don’t follow a brand to view their stories too.
This makes stories a great way to attract a new audience and convert more leads.
Brands can use Instagram stories before the launch of a new product to do some market research and seek out some honest feedback from their audience.
Instagram stories provide a platform for brands to repurpose blog content that they would have put in a lot of time and effort into creating. This also creates a unified strategy throughout their social media platforms. Pieces of content that performed well on other platforms can also be recreated and shared on Instagram stories.
This strategy improves awareness about a brand, including their chances to be remembered, thus encouraging more leads.
Showing snippets from behind-the-scenes makes follows feel more connected to the brand and invariably results in increased brand loyalty and retention. It can also work towards attracting a new client base.
Instagram stories are the best way to stay on top of a target audience’s mind. The more customers hear from a brand, the more they’re likely to purchase their products and services when the need arises.
Instagram enables brands to showcase their creative side and appear more approachable to their customers. It is important for brands that are looking to gain more followers and increase their reach to invest time in creating a strategy for Instagram stories.