Research shows that blogging is an important part of digital marketing. Regularly posting blogs is one of the best things a business can do to improve their SEO ranking.
Irrespective of the size of the business, blogging is a crucial part of online content marketing strategy and can do wonders to boost one’s online presence. It is through well-written and informative blogs that the visitors can gain in-depth knowledge about a company and the services that they have to offer. This helps convert visitors into customers and also promotes the legitimacy and authenticity of the business because people naturally tend to trust brands that appear to be experts in their respective fields.
An effective digital marketing strategy usually focuses around a company’s website. The higher the number of people that visit the website, the higher the conversion rates are likely to be. A company can create relevant content for their visitors as well as existing customers with the help of blogs. Companies that have a presence on social media platforms like Facebook, Twitter, LinkedIn, etc can post links of their blog articles on these platforms with relevant visuals. This enables their social media followers to access their blogs while they are scrolling through their social media, indirectly helping increase the conversion rate as well.
An updated website is helpful for a company trying to attract their target audience because it increases their SEO ranking. New and updated content to a website can also help a company improve their rankings on the Google Search Engine Results Page (SERP). This also
enables them to use specific keywords about their business or service to boost their search keywords. While updating static content like a product page is not something that can be done too frequently, adding interesting articles and blogs every week or fortnight can take a website to the next level.
Informative and detailed blogs are a great way for brands to strengthen their image in the market by proving their expertise in their given field. Posting new and informative content on a website displays a brand’s knowledge about a topic and helps them assert their position as a subject matter expert and leader in a particular field to potential customers. Whether the brand is a retailer or a B2B organizations, articles and blogs help instill a sense of trust in customers.
Prospective clients want to learn as much about the products they’re interested in as possible and this is made possible by means of articles and blogs posted in a company’s website. It not only keeps potential and existing customers engaged, but also forges a connection and bond of sorts between them and the brand. Furthermore, blogs also enable brands to directly engage with user queries which are usually left unattended on the website. These questions help a business understand if their customers are getting the information they need from the blogs and whether their keywords are performing up to the mark.
Blogging has an integral part to play in the implementation of a successful digital marketing strategy as it helps brands build trust with their customer. Without trust, there can be no customer retention and therefore, no scope for growth. Quality content on a website reflects just how well-versed a brand is about their products and services and how informative they are about the market. That is why it is essential for brands to understand the importance of consistently posting interesting content and why it is vital to the success of their website and the growth of their business. Once they realise this, they can then allocate the necessary resources to incorporate blogs into their digital marketing strategy.