One thing you can expect in 2021 is the continued trend of organic results moving further down the search engine results pages (SERPs). Listed below are some tips to help you optimize your SEO efforts this year.
Core Web Vitals are website development standards like speed, visual stability, and overall responsiveness that are used to evaluate a users’ website experience. In 2021, you should be focusing on your site’s core vitals and mobile experiences because Google is all about what people see on their mobiles. Even with this Mobile First Index, the essentials like relevance, prominent use of keywords in page titles, headers, backlinks, etc are the most important with regards to ranking.
Subtopics help Google provide better results for precise topics. For instance, If you search for ‘Work out equipment,’ Google can now understand relevant subtopics, such as budget equipment, premium picks, home gym, etc and show users a wider range of content.
To be successful with subtopics, your site should support long-tail keyword phrases as they are easier to rank than broad phrases. Additionally, instead of
repeating the long-tail phrase in the content, you can just include it once and then support it by using similar phrases.
Content like paragraphs, tables, lists, charts, etc., are all eligible for featured snippets. If you land a featured snippet, the visibility alone gives you an edge over other websites and will pay off for your company. Not all searchers click when the featured snippet answers their questions, but those who do bring in the benefits.
It is important that you protect the pages that already rank well. Getting greedy and trying to squeeze out more rankings from them will only prove detrimental to your page.
The best way to guard them is by not changing anything on those pages. A few small changes like adding a couple of words is alright but avoid changing major elements like the page content header and SEO page title.
When you’re creating new content, whether it’s just a page or an entire website, you should focus on the page titles, page content headers, subheadings, etc keeping SEO in mind.
To increase the chance of achieving content marketing goals like website traffic, branding, leads, and sales, use long-tail keyword phrases, which have more than three words, allowing you to better connect with searcher intent.
If you drag on and on in your articles, readers are likely to quit reading. Lengthy content sure does have its benefits but in certain instances, short answers are more appropriate. FAQ pages are a good example of this. Some FAQ questions are best suited to very basic ‘yes’ or ‘no’ answers, while others call for more in-depth and detailed answers. Balance short and long-form content to better serve your audience, and in turn, search engines.
Make sure you have site search tracking enabled in Google Analytics because it can be very helpful to glean ideas for keywords and SEO by reviewing what keywords people use when they’re searching within your website.
To best serve the needs of its audience and produce relevant results, Google constantly upgrades its technology and leverages artificial intelligence to enhance results. Mentioned above are a few techniques you can use to elevate your website content and optimize your SEO efforts. To read about some more helpful tricks you can apply, head over to our next article.