MarTech tools are used to automate and streamline marketing processes, saving the time, money, and resources of marketers who leverage them.
Today, marketing is a function that heavily depends on technology. The plethora of technology tools that have emerged to meet the needs of modern marketing have been collectively dubbed as MarTech. The suite of software and tech tools a company leverages for marketing processes like planning, executing, and measuring marketing campaigns are referred to as the MarTech Stack.
A MarTech Stack usually consists of a few key tools and some of the most common ones include:
A DAM is considered the heart of the MarTech Stack and it is where the content is aggregated and managed. Content, being the driving force behind marketing, makes having a single, centralized resource for managing a large volume of digital assets extremely convenient and conducive to marketing efficiency and effectiveness.
People have realized that they can’t improve what they can’t measure. That’s why analytics tools have been rising in popularity and being used more than ever before. Analytics tools provide quantifiable means of measuring the effectiveness of marketing campaigns and help companies stay ahead of the competition by letting them know where they can tweak and improve their marketing efforts.
These tools enable marketers to engage, nurture, and qualify potential leads to determine sales readiness.
These tools help companies keep track of their customer base and provide a central resource for members of the sales and customer relationship team who need to interact with customers and prospects.
Content management tools enable marketers to manage a company’s web presence like their primary websites, blogs, landing pages, etc.
Social media management tools make the process of managing and engaging users across multiple social media platforms much more streamlined and simple.
Because the MarTech landscape consists of thousands of tools and technologies, it is possible that no two companies will have the same MarTech Stacks.
MarTech offers companies obvious benefits; from automating processes and saving marketers time to helping them manage multiple marketing channels with ease. Making smart and strategic investments in MarTech helps companies
build a comprehensive suite of tools that integrate seamlessly and allows them to get the most out of their marketing efforts.