Blogging is one of the best ways for brands to establish their expertise and spread the word about their business. It is also a great way for them to connect with target audiences and keep them engaged, thus creating a strong relationship with them and converting them into loyal customers.
Whether a business is just starting out with their blog, or they’re looking for ways to expand it, using LinkedIn to publish blog content is a smart business move.
Most people are of the impression that publishing content on a platform other than their own blog will drive traffic to other websites and is not a wise decision. That is why most bloggers do not post their content on alternative platforms and choose to stick to their own websites. However, posting and sharing blogs on LinkedIn attracts a lot more readers to a blog. According to the latest LinkedIn statistics, LinkedIn has more than 500 million users out of which 250 million actively use the platform on a monthly basis. The exposure a blog could get on a platform like LinkedIn, with its tremendous volume of users, is astronomical. The sheer numbers make it all but obvious that the exposure and reach one can have via LinkedIn are vast.
Another advantage of publishing on the platform is that it is completely free. All that needs to be done before sharing blogs on LinkedIn is signing up! Businesses don’t have to buy a domain name or pay for ads to increase their exposure. LinkedIn, being the professional platform that it is, is the best platform to establish one’s position as an industry expert. As LinkedIn users are always looking for more information related to their industry or niche, it presents businesses with the opportunity to showcase their knowledge and position themselves as industry experts. LinkedIn is all about networking, creating connections, and building relationships. A brand can use the platform to build strong and meaningful professional relationships by providing their connections with real value and building credibility and trust. Additionally, a
brand can connect with other bloggers in its niche and find opportunities for growth and expansion of the business.
On top of all this, bloggers can also share their blog posts on LinkedIn. This means that they can leverage LinkedIn to increase lead-generating traffic to their blog! After a business’ connections read a few high-quality blogs, they will be compelled to check out the main blog to learn more about the brand. A user’s connections get notified whenever a new article is posted, ensuring that they don’t miss out on the blog content. And what’s more, on LinkedIn, connections tend to share articles and posts that they find relevant and informative with their audience. This helps businesses expand their reach even further.
If a company is looking to enhance its blogging results, LinkedIn is the way to go. When considering the best blogging platforms to use, LinkedIn is the top runner because it can help brands increase their exposure, boost brand awareness, attract more traffic to their blog, and build valuable connections that can pave the way for greater growth and profitability.