While there are many techniques businesses can employ to drive more online traffic to their sites, listed below are some of the lesser discussed areas of digital marketing and how they can help businesses gain optimal results from minimal effort.
When it comes to the ability to rank, the speed and performance of a website is a prime consideration. Websites that neglect to pay attention to these issues face the consequences. Research shows that 50% of people quit a website before it even loads if there is more than a three-second load time. Other than speed and performance, Google also grades websites based on TTFB (Time to First Byte), Cumulative Layout Shift, Largest Contentful Paint, and the number of Dom Elements.
This technique, while not new by any means is a very underused one. When used right, it can have a significant impact on a business’s SEO efforts. Additionally, a great way for businesses to increase the value of media content is by adding a keyword, latitude and longitude, their business address, website URL, and a few other data points. Since such photos are more “valuable” to Google search, it translates into more authority with the search engine.
It is important for businesses to note that selecting “bold” to highlight text is not nearly as efficient as selecting “strong” as the former is just a font characteristic that is ignored by search engines. However, putting text related to keywords a company would like to rank for in “strong” is the more effective option. Choosing “strong” as a text option signifies that the website content in question is more relevant for the strong bracketed keywords that have been highlighted. A company can also code the text into any Html option their website has.
Some time back, Google stated that any page with AMP properly installed would outrank pages that did not have it. However, despite the obvious advantage of installing AMP, people shy away from using it due to the issues of it possibly breaking their website.
A key factor for businesses to remember is to avoid using accelerated mobile pages for their website pages and use them only for their blog posts. This is so because the non-essential CSS removed for a better mobile experience is much less on a blog post than on a home page. Statistics have found an increase ranging from over three to four hundred percent when installing AMP correctly on a blog/website that was already getting traffic. This makes the tactic a very lucrative one, even for small businesses who have a small readership