Pinterest is no doubt a strong tool to reach and convert new audiences.The number of users on Pinterest are over 250 million with around 90% of them confirming that they use Pinterest to make purchasing decisions.
If you notice a rise in the number of Pinterest followers, you obviously want to know how you can convert those followers into leads and potential customers for your business.
Let’s explore some of the strategies for converting your Pinterest followers to potential clients and divert them towards your website.
A board (an organised compilation of related pins, for easier discoverability) is a necessity for a great user experience on Pinterest.
Your followers can easily trace the pins they are looking for through these broader categories, which is why it is important you use popular keywords when making your board.
Moreover, these keyword optimised boards help you make your Pinterest content easily traceable on search engines when someone is looking for related keywords – specially on Google search as Pinterest is primarily a visual channel.
Basically, Rich pins sync with your website to make sure that your content is up-to-date. Any changes that you make on your website will reflect on your Pinterest page as well.
There are a few more reasons you would want to use Rich pins. It directly connects Pinterest to your e-commerce site as well which makes sure that product availability and pricing is automatically updated. Article Rich Pins will add headlines, titles, description, and author information of the article or blog to your Pinterest site when you pin an article.
These tiny details help a lot in the long run to make sure that your Pinterest content is always updated. Particularly if your aim is to improve sales for products from Pinterest. It is very important to us Product Rich Pins to ensure that people don’t find discrepancies in your Pinterest and your product page.
You need to pin regularly to attract more traffic on Pinterest. Pinterest like any other social network, requires dedication and long term effort to see results.
As you grow on Pinterest and your followers increase, you need to provide high quality content to make sure those followers stay active. By pinning regularly, you are increasing your chances of converting your followers into fans of your brand. Brand loyalty will ultimately drive them from Pinterest to your website.
After all, Pinterest is nothing else but it’s own visual search engine. And, like other search engines, keyword-optimised content performs best on the network.
On top of that, optimising your keywords on your Pinterest profile, increases your organic ranking on other search engines, and hence drives more traffic to your website.
Insert brand related keywords into your bio, profile, pin distribution, board titles, board description and even the image alt-text of content you post on Pinterest. This will optimise your Pinterest page and will also help your images to appear on Google search results.
The easiest way to divert traffic to your website is by producing unique and original content designed specially for Pinterest, and then using that pin to link back to your website.
On Pinterest, you don’t have to pin only your own original branded content. Instead, an easy way to increase engagement is to re-pin images that align with your brand.
Moreover, following other brands can help you learn from similar brands, pick up on trends and increase traffic on your page, and ultimately your website. People who follow brands similar to yours, are your potential followers. Engaging from your Pinterest account on similar brands can help you get their attention.
In the end, creating a successful Pinterest strategy is about hard work and dedication. But if you are able to find the right strategies to target an audience, grow your following, increase brand awareness and ultimately increase sales, it is definitely worth the effort.