If you’re unable to see results from your digital marketing campaigns, it means it is in dire need of a makeover.
Determining whether your marketing strategy needs a change isn’t always that simple. There are many other problems that might be causing your existing strategy to fail. You need to know what metrics to track in order to deduce whether your marketing strategy is effective.
Listed below are signs that you need to overhaul your digital marketing strategy.
Determining whether you are getting the best possible return on your investment comes down to determining your cost per acquisition (CPA) – how much it costs for you to acquire one new customer. Your goal should be to attract the maximum number of customers for the lowest possible cost.
Depending on the business and its goals, different marketing channels yield different results. You’re only able to determine your true ROI by comparing the results across channels and campaigns. If you feel like you aren’t maximizing your ROI, it is time to give your marketing strategy a revamp.
Likes, comments, social shares, and clicks are all performance indicators of follower engagement on social media platforms. Brands should be posting content they know will resonate with their audience.
If you’re posting social media content that seems to be missing the mark when it comes to customer engagement, something has to change. Whether you’re doing it yourself or paying an agency to do it for you, it is an investment that should be yielding revenue-based results. Your social posts falling flat is surely an indication that your marketing needs an overhaul.
You could be attracting tons of website visitors on a daily basis, but if they don’t convert into paying clients, you won’t see the ROI you want.
This would require a change in your strategy and mean using analytics tools to track conversions on your website, attributing them to the right channel, and determining ROI on each of your campaigns.
Inversely, seeing no traffic at all means your marketing efforts are failing to drive users to your website. If you’re gaining very less traffic from your primary marketing channels, this is a clear sign that your marketing needs a fix.
While pay-per-click (PPC) ads can be a great way to quickly generate more leads, they can also be very expensive if done incorrectly.
If the targeting of the paid ads is off, users will not convert as the product being marketed to them is not relevant to their interests. The key to effective paid campaigns is targeting the right audience with the right content at the right time.
If your audience is using Google to find brands similar to yours, but isn’t finding yoirs due to your poor search engine ranking, it is time for you to invest in an effective SEO marketing strategy. Instead of leaving your Google rankings up to chance, a solid SEO strategy actively works to drive your website to the top so that interested parties can find it.
Relying on a single marketing channel to drive traffic and generate leads means you’re putting all of your eggs in one basket. If something were to go wrong with that one
channel, you risk losing your only means to attracting new clients.
Your goal should be to have a cohesive, multichannel marketing strategy that reaches potential customers across multiple touchpoints and communicates your brand value effectively across every channel.