Engaging Virtual Reality in Marketing

As indicated by a research report from MarketsandMarkets, the Virtual Reality (VR) market is estimated to grow from USD 1.37 Billion in 2015 to USD 33.90 Billion by 2022, at a CAGR of 57.8% between 2016 and 2022. The base year considered for the study is 2015, and the market size forecast is for the period between 2016 and 2022. VR as an innovation concept still needs some work and testing. However, you can grab the first-mover advantage and make VR part of your marketing plan to stay ahead of the competition. Be a pioneer to exploit VR for marketing advantage along with companies like McDonald, Coca-Cola, and New York Times.

I think of 5 ways of using VR in marketing as of now. I believe there would be many ways more.

VR video catches attention:

360 recordings capture everything around the administrator, permitting those watching to feel a full connection. Since the 360 experience is quite new, these recordings get more consideration than consistent records. Some of them get up to 15 million perspectives.

Creating a 360 video is not very troublesome if you select the right camera. A few organizations make different cameras for 360 recordings like Samsung Adapt 360, Kodak sp360 and Ricoh Theta S. All these cameras cost under 500 USD. You will also need special software to edit, alter and publish the video.

Get Google Cardboard:

Google Cardboard is the most prominent and reasonable VR headset. You can get it on the web or download conspires for nothing, and make it yourself.

A few organizations like New York Times have begun to create their cardboards with a marked logo, and you also can. On the off chance that you make a 360 video, you can twofold the brand involvement through marked cardboard review.

Costs for marked Google Cardboards fluctuate contingent upon the material, hues and the amount of the request however for the most part range any place amongst $1 and $10 per 1,000 pieces.

Bundle with VR headsets:

If possible, it would be a good way to bundle your product with a VR glasses so that your customers get feel of your product as well as have VR headsets to view the content. It also works as a freebie promotion for your product. Budweiser has done this and has received an impressive response from its customers who got the brew and VR view.

Create a VR diversion:

Have a VR diversion zone set up in your office like IKEA. IKEA VR gives you a chance to stroll in the Ikea kitchen virtually. You too can create similar virtual displays of your products, sites or mobile device labs as per your business need. Your VR diversion zone should create a spellbound experience for your customers who visit your office. It leaves them a feeling that your organization is ready for the future.

Make your VR app:

VR applications are accessible for clients to utilize at this moment. Vehicle teams make a VR involvement in auto showrooms, where customers can stroll around, take a gander at cars and even take a test drive. To bolster the motion picture, The Walk, Sony Pictures discharged an application where you encounter strolling on the rope extended in the middle of Word Exchange Center towers.

VR might be new. However, it’s as of now opening open doors for new and existing organizations. Also, despite the fact that modern innovations are still a stage or two far from breaking into the mass market, now is an extraordinary time to begin focusing on the VR showcase. Presently, you can ace the apparatuses, and assemble mark reliability before your opposition does. Hope you find some of this stuff relevant to you. If you been reading till here, thanks a lot. Please share your thoughts, feedback, and suggestions.